Korean Air president Ji Chang-hoon (left) and senior vice president Cho Hyun-min (second from left) pose with employees at an event to launch a campaign for co-prosperity with communities at its head office in Seoul on Wednesday. (Kim Myung-sub/The Korea Herald)

Korean Air launched a campaign Wednesday to foster coprosperity with all its stakeholders both inside and outside of the company.

Korean Air president Ji Chang-hoon, senior vice president Cho Hyun-min and other executives and employees held the launching event at its head office in Gonghang-dong, western Seoul. In the event, they completed a mosaic that looks like “The Kiss,” a painting by Austrian symbolist Gustave Klimt, using about 600 photos of its executives and employees.

Coprosperity with communities surrounding Korean Air was emphasized by CEO Cho Yang-ho in his speech ushering in the New Year.

Under the campaign, Korean Air will carry out various programs, including the relay of thank-you letters and a drive to collect coins to build elementary school libraries in China.

By Chun Sung-woo (swchun@heraldcorp.com)