This is the second year SK Innovation has invited students to be judges to evaluate presentations by PR agencies competing to be chosen.
“We believe this unprecedented decision-making process creates social value. Students can get firsthand experience of advertisement production,” SK Innovation said.
“It is also meaningful in that it provides a chance for students to participate in important decision making.”
|A total of 150 university students participate in SK Innovation’s PR agency selection process as judges to evaluate presentations by agencies earlier this week. (SK Innovation)|
The company’s PR campaign series boasting innovative art techniques has garnered huge popularity online.
SK Innovation is the pioneer of so-called “artvertising” here, in which artistic features take center stage in advertisements. Artvertising is a compound word that combines art and advertising.
The ad made by the selected PR agency is to be unveiled in March, the company said.
By Kim Bo-gyung (firstname.lastname@example.org)