BUSINESS

Hyundai signs partnership with EPL Chelsea FC

By Kim Bo-gyung
  • Published : Jun 12, 2018 - 14:34
  • Updated : Jun 12, 2018 - 14:35
Hyundai Motor, South Korea’s leading automaker, has become an official global automotive partner of top Premier League Chelsea football club, the company said Tuesday.

Hyundai’s logo will appear on advertising boards in the stadium, and Hyundai’s vehicles displayed at the club’s home stadium Stamford Bridge.

Chelsea players will also wear jerseys with Hyundai’s logo embedded on the left sleeve for the next four years starting August this year, when the new season begins, the company said.
 
(from left to right) Chelsea’s David Luiz, Oliver Giroud, and Tiemoue Bakayoko wearing uniform with Hyundai’s logo embedded on the sleeve. (Hyundai Motor)

Ahead of the official season Chelsea FC is set to face Perth Glory FC next month, where Chelsea’s new uniform with Hyundai’s logo is expected to appear for the first time.

“For 20 years Hyundai Motor has delivered the excitement and passion of football. World renowned Chelsea FC is the perfect partner for Hyundai to share the spirit of the game,” said Andreas-Christoph Hofmann, vice president of marketing at Hyundai’s European branch. 

By Kim Bo-gyung (lisakim425@heraldcorp.com)

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