Hurom, a South Korean slow juicer supplier, is joining hands with a major home shopping channel to expand its overseas marketing and sales, officials said Monday.

Hurom signed a memorandum of understanding with CJ O Shopping on Friday to form a task force to enter the Chinese and Southeast Asian markets.

Both companies said it aimed to enter 25 more countries and earn 500 billion ($453.8 million) in sales through the MOU.
 

“We plan to increase sales of Hurom juicers through online and offline platforms, including TV, in the new markets,” CJ O Shopping Global Business vice president Kim Yoon-koo said. “Maintaining close ties with SMEs like Hurom will be a crucial strategy for CJ’s growth.”

According to CJ O Shopping’s January data, global sales of Hurom juicers surpassed 320 billion won last year, with about 70 percent sold overseas, officials said.

The juicers were also the top-selling items in three Chinese regions where CJ O Shopping is doing business ― Shanghai, Tianjin and Guangzhou.

Hurom is one of the leading leading small- and mid-sized firms here that took advantage of the fast-growing home shopping market.

Hurom’s juicers, which are currently sold in 75 countries, are popular on account of their squeezing technology that avoids harming or destroying the vitamins in fruits or vegetables.

By Suk Gee-hyun (monicasuk@heraldcorp.com)