Japan Tobacco International Korea on Sunday launched the latest limited edition of Camel in iconic neon packing designs.

Camel Color Neon Edition comes in four neon colors ― blue, yellow, pink and green and dark blue ― under the slogan “As bold as you want.”

“Camel Color Neon Edition will provide opportunities for creative self-expression with Camel’s classic smooth taste and high-quality tobacco at a reasonable price,” JTI Korea’s manager said.

“Whether you are choosing a color to fit in or a color to stand out, Camel Color Neon Edition will speak for style and provide various stories in your daily life,” she added, pointing at the neon Camel’s “inspiring creativity.”

Camel Color Neon Edition contains 6.0 milligrams of tar and 0.50 milligram of nicotine at 4,000 won ($3.50).

By Chung Joo-won (joowonc@heraldcorp.com)