A significant dilemma has surfaced in the ever-evolving world of K-pop: Should the industry focus on nurturing casual fans or continue to cater to its dedicated superfans? This debate came to the forefront when Bang Si-hyuk, chairman of K-pop powerhouse Hybe, addressed the issue on a local TV show last November. Bang expressed concerns about K-pop being in crisis, partly due to the intense consumption patterns of its superfans. “The basis of my crisis theory lies in the intense consumption

K-pop July 31, 2024

The punishing schedule and little rest that K-pop stars endure are not new. Big-name K-pop agencies have been consistently criticized for operating like factories in producing and managing artists. Bang Si-hyuk, chairman of K-pop powerhouse Hybe, acknowledged this issue in a CNN interview in March 2023. “It’s not a total urban legend. Of course, there was some element of it in the past,” he said. Bang suggested that the issue was a thing of the past and argued that today, K-pop

K-pop July 30, 2024

Hybe continues to attempt to take control of the narrative in its ongoing dispute with Ador CEO Min Hee-jin as subsidiary Source Music, already entangled in a defamation lawsuit filed against Min on July 15, plans to release a documentary series depicting Le Sserafim's hardships over the past year. This move seems aimed at disproving Min's April press conference claims of Hybe's preferential treatment toward Le Sserafim by highlighting their success through hard work. Yet, it unde

K-pop July 28, 2024

K-pop sensation Seventeen of Pledis Entertainment concluded its eighth fan meeting with a surprise announcement of a world tour later this year. Seventeen held two editions of "2024 SVT 8th Fan Meeting (Seventeen in Carat Land)" at Gocheok Sky Dome in Seoul on Tuesday and Wednesday. The event left unforgettable memories for both the fans in attendance and those from 118 countries and regions watching live. By the end on Wednesday, Seventeen released a teaser video announcing its world

K-pop July 25, 2024

Hybe CEO Park Ji-won has been replaced by Chief Strategy Officer (CSO) Lee Jae-sang, just three months after becoming embroiled in a dispute between Hybe and Ador CEO Min Hee-jin. The controversy began when Hybe launched an internal audit on Min over an alleged attempt at a hostile takeover of Ador on April 22 and Min held a press conference three days later to push back. Park, along with Hybe Chairman Bang Si-hyuk, were the main targets of Min, who blamed Park and Bang for failing to manage the

K-pop July 25, 2024

Lisa of Blackpink has been named as a new house ambassador for Louis Vuitton, the luxury brand announced Tuesday. "I am very excited to welcome Lisa as a House Ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey,” Nicolas Ghesquiere, Louis Vuitton’s artistic director of women’s collections, said in a press statement.

K-pop July 24, 2024

Hybe has appointed its current Chief Strategy Officer Lee Jae-sang to be the new CEO, the company said Wednesday. According to the K-pop powerhouse, Lee's appointment is to be finalized following approval at the upcoming shareholders and board of directors meetings. Lee has been selected to lead the forthcoming "Hybe 2.0" strategy, with a leadership transition project underway since the beginning of the year. Lee graduated from Yonsei University and previously worked at global man

K-pop July 24, 2024

JYP Entertainment announced last Thursday that it will establish a Latin America subsidiary in the third quarter of this year. The move is aimed at expanding its local business and better communicating with fans from the region. Ahead of JYP, the agency behind popular K-pop bands Twice, Stray Kids and Itzy, was Hybe, the powerhouse behind BTS, Seventeen and NewJeans. Hybe established a foothold in the Latin market with the opening of a Mexico-based business unit in November last year. The compan

K-pop July 24, 2024

Legendary girl group 2NE1 will reunite for concerts and Blackpink will set off on a much-anticipated world tour next year. Yang Hyun-suk, founder and chief producer of YG Entertainment, revealed the company’s short-term plan Monday via its YouTube channel, announcing 2NE1 concerts in the second half of this year and Blackpink concerts next year. He also hinted that YG Entertainment is preparing a new K-pop band to debut in the near future. The most eye-catching announcement is the comeback

K-pop July 23, 2024

K-pop sensation NewJeans chose its recent fan meeting at Tokyo Dome in Japan as its favorite moment in the past two years. "There have been many memorable moments, but the Tokyo Dome fan meeting stands out the most. It felt like a dream spending time with the Bunnies who love our music," said Minji in a publicity material released by Ador, the group's agency, Monday, marking the group's two-year anniversary. Hanni who covered popular Japanese singer Seiko Matsuda's "

K-pop July 22, 2024

Concerns are growing over an increasing number of K-pop bands facing plagiarism accusations, with recent cases involving popular groups like NewJeans and Lisa of Blackpink. Recently, English jazz-funk band Shakatak reportedly appointed a domestic law firm in Korea to represent the group's interests and issued a formal notice demanding that NewJeans cease using its latest hit “Bubble Gum” and compensate for damages. In a letter of claim sent to Ador, the music label for NewJeans,

K-pop July 19, 2024

JYP Entertainment announced Thursday that it will establish a local subsidiary in Latin America and launch an audition program under the title "L2K" to create a new Latin girl group, marking its first major foray into the Latin American music market. JYP Entertainment said it plans to launch its subsidiary within the current quarter, expanding its artists' tour regions and new business ventures, while also building communication channels with local fans. JYP Entertainment also unv

K-pop July 19, 2024

The 2024 MAMA Awards, the world’s largest K-pop awards ceremony, organized by CJ ENM, will kick off in the US for the first time in its history, the company said Thursday. The awards are to start at Hollywood's Dolby Theatre in Los Angeles on Nov. 21, before moving to the Kyocera Dome Osaka in Japan on Nov. 22-23. This marks a significant step in expanding the reach of K-pop and connecting global fans across different time zones. The MAMA Awards, which have a 25-year legacy, have prev

K-pop July 19, 2024

Discover true self through nature at Romyzian Garden When life feels dull and everyday routines become tiring and noisy, Romyzian Garden may offer a place of peace and comfort through nature. Located on the serene slopes of Garisan, a mountain in Jeongseon, Gangwon Province, the unique garden is a 100,000 square meter sanctuary for healing and reflection. Romyzian Garden was lovingly created by a husband (Zian) for his wife (Romy), taking ten years to complete. Every tree and stone in the garden

Culture July 19, 2024

Despite Ador CEO Min Hee-jin’s wish to reconcile with Hybe, the parent company’s anger shows no signs of abating as its subsidiary labels continue to take legal measures against Min. On Monday, Source Music, the Hybe music label behind K-pop girl band Le Sserafim, filed a lawsuit against Min for defamation, obstruction of business and insult, seeking damages of around 5 billion won ($362,450). Source Music claimed that Min's comments have caused Le Sserafim to suffer from rumors

K-pop July 18, 2024