Branded pop-up stores play an increasingly important role in South Korea’s retail scene as a source of creativity, innovation and a brand new consumer experience. Many customers associate pop-ups with an experience different from what they expect from conventional brick-and-mortar stores.  (Louis Vuitton)“If this were a regular shop, I wouldn’t have stepped inside,” said Nam Yong-il, who visited LG Uplus’ fifth-generation-themed pop-up in Gangnam, Seoul, earlier this week. “But since it’s a pop-

Industry April 26, 2019

It is the best season for outdoor markets right now -- whether they are flea markets, farmers’ markets or art markets. On weekends, stalls sprout up on streets and in parks, beckoning visitors to come enjoy a pleasant spring day at a lively marketplace. Some of them draw larger crowds, as they have made a name for themselves via word of mouth and social media. These markets have their home turf, but they also tour. They put up notices about upcoming dates and locations on social media, then shop

Travel April 26, 2019

In Seoul, there is a paradise for music players.Nakwon Instrument Arcade, otherwise known as Nakwon Music Mall, is a one-stop shopping center of over 300 independent music stores -- selling virtually everything related to music.  (Park Hyun-koo / The Korea Herald)Located in the vicinity of the tourist-heavy Insa-dong and currently Seoul’s hippest street Ikseon-dong, this shop cluster occupies the second and third floors of Nagwon building, which also houses eateries, practice rooms, a concert st

Performance April 19, 2019

CHEONGYANG, South Chungcheong Province -- Deep in the countryside in Cheongyang County, best known for its ultra-spicy chili peppers, an aspiring Olympic marathoner lives in an old hanok residence. Born in Kenya as Wilson Loyanae Erupe and naturalized in South Korea as Oh Joo-han, he runs several kilometers along a branch of the Geum River every morning, aiming for a medal at the 2020 Tokyo Olympic Games. “I like (it) here,” said the 31-year-old athlete, standing in his front yard where clothes

More Sports April 19, 2019

If you haven’t heard of ASMR, believe us, it is huge. On YouTube, videos of people whispering in their microphone, or creating certain sounds that are supposed to trigger an “autonomous sensory meridian response” -- a tingling sensation that typically starts from your scalp and moves down your spine -- are aplenty. And they are being watched tens of millions of times globally.  (Illustration by Nam Kyung-don)In South Korea, never too far behind a global trend, ASMR has really caught on recently.

Culture April 19, 2019

If you are living outside Korea and happened to have just finished your first volume of Korean fiction, the chances are that the book you’ve read was brought to you by literary agent Joseph Lee and his partners around the world. Specializing in foreign rights of Korean titles, both fiction and nonfiction, Lee, 54, has a pretty impressive list of clients, including Shin Kyung-sook, the author of the 2011 New York Times best-seller “Please Look After Mom,” and Han Kang, the author of the 2016 Man

People April 12, 2019

In South Korea, now is the time to enjoy fresh spring greens, or bom namul.Found everywhere from mountain slopes to roadsides, these wild plants come in many varieties and each has its own unique charm. Although some namul are now cultivated and therefore available year-round, the arrival of freshly foraged leaves -- plentiful and cheap for just over a month -- at local markets is a welcome harbinger of spring.  (Yonhap)“For me, it’s naengi (shepherd’s purse) that tells me winter is almost over,

Food April 12, 2019

Plant-based eating is emerging as a healthier and more sustainable alternative amid repeated global warnings about climate change. For most South Koreans, however, the concept is pretty familiar. Despite recent Western influences, for centuries Koreans have been a plant-loving people. “We are indeed a namul people,” said food and nutrition professor Jung Hye-kyung of Hoseo University, referring to edible wild plants and the important role they have played in the Korean diet throughout history.Th

Food April 12, 2019

Fashion trends come and go. What was once old-fashioned suddenly comes back in style, as nostalgia for the good old days brings back elements of the past. But the latest retro trend here is being fueled more by curiosity than nostalgia, with its main followers being youths born and raised in this era of dizzying technologies. Locally dubbed “new-tro,” this craze is reaching far beyond the boundaries of fashion and design. In Ikseon-dong, the retro mecca of Seoul, young people dressed up in retro

Culture April 5, 2019

Aspiring Korean speakers are virtually all over the world now, thanks to the borderless travel of Korean pop culture. To reach them, the King Sejong Institute plans to go beyond its physical limitations and provide an extensive range of online classes, said Kang Hyoun-hwa, chief of the state-run institution that oversees some 170 Korean language centers worldwide. “On a recent business trip, I looked down from the airplane window on the so many islands that make up Indonesia. Then it struck me.

Culture March 29, 2019

When King Sejong invented Hangeul, the Korean alphabet and writing system, hoping to “broadly benefit mankind,” he couldn’t have possibly meant people on the other side of the planet. But five centuries later, thanks to YouTube, video calls and mobile apps, the Korean language is being taught in places far, far away from its native land. On DuoLingo, a hugely popular free language-learning app with over 300 million users worldwide, some 3.3 million are taking the Korean course.“It is the sixth-m

Culture March 29, 2019

In a country where 4 in 10 adults read less than one book written in their native language per year, an unlikely segment of the book market is thriving: English books for children. Lee Seung-a, an 8-year-old elementary student, is one contributor to this boom. A child reads an English picture book inside Mapo English Literacy Center, a public library of English books for children in central Seoul. (Park Hyun-koo/The Korea Herald)Currently on a challenge to read 1,000 English books, she tries to

Culture March 22, 2019

When it comes to English books, there are three types of readers in South Korea: expats, Korean elites and language learners. For retailers and distributors, the first is the most difficult consumer group to target as their tastes in books are just as diverse as their backgrounds. The most lucrative and competitive market, on the other hand, is that for young English learners, as Korean moms -- always willing to reach into their pocketbooks for their children’s education -- wake up to the power

Culture March 22, 2019

Much of Itaewon’s future hinges on Korean landlords who expect their long wait for investment gains to finally pay off in the coming years. With a former US base to be turned into a huge public park, many expect the onset of the “Yongsan era,” with the area rising to match Gangnam’s status as an upscale residential and commercial district. But in that transformation, Itaewon’s unique features as a lively, culturally diverse and expat-friendly neighborhood could be lost. While the anticipation fo

Social Affairs March 14, 2019